Creativity

Graphic design and visual art have always been part of who I am. From the first crayon sun on the wall to the latest web site, banner or camera shot – they all represent my zest for versatile, colorful, vibrant life

Professionalism

Marketer by education, profession and mindset I believe the good research and analyses lead to good planning and results. And then there is the full array of communication channels to present, inform and educate - from the dynamic search engine marketing and social media optimization to the simple but mandatory business card

Precision

The web will never stop amazing me - its richness, its limitlessness, its diversity. My jealousy for the developers being part of this magic has had a fair influence on my HTML, CSS, XML and even action script skills. But being much closer to the business world my contribution has always been limited to the web content management – its accuracy, its sufficiency, its visualization and its detailed representation

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"To accomplish great things, we must not only act, but also dream; not only plan, but also believe"

Anatole France

A brochure in the paperless world


















 


  What a brochure got to do to stay competitive in the digital world? The answer is pretty much “nada”. Of course the web address printed on there is mandatory, but the paper itself remains a strong presenter of the company. Now that most of the information about the business is online, the brochure itself can just point to the web site and become lighter, simpler, not so much loaded with text and explanations, but with essentials and a “catch-eye” factor.