Creativity

Graphic design and visual art have always been part of who I am. From the first crayon sun on the wall to the latest web site, banner or camera shot – they all represent my zest for versatile, colorful, vibrant life

Professionalism

Marketer by education, profession and mindset I believe the good research and analyses lead to good planning and results. And then there is the full array of communication channels to present, inform and educate - from the dynamic search engine marketing and social media optimization to the simple but mandatory business card

Precision

The web will never stop amazing me - its richness, its limitlessness, its diversity. My jealousy for the developers being part of this magic has had a fair influence on my HTML, CSS, XML and even action script skills. But being much closer to the business world my contribution has always been limited to the web content management – its accuracy, its sufficiency, its visualization and its detailed representation

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"To accomplish great things, we must not only act, but also dream; not only plan, but also believe"

Anatole France

Teasers or "How to conquer curiosity"

The teaser campaign is a series of cryptic, challenging advertisements that anticipate a larger, full-blown campaign. The basics of all teasers are the same – they all rely on consistent observation to be spotted and innate curiosity to be effective. These two principles drastically harm the target groups, which makes the teaser campaigns well abandoned in the product and service presentation (except in the movie industry where they have become a mandatory tool for early catching the attention of the movie buffs). Teasers though require interactivity, a game play and even involvement which extend the static display of an ad to a live and dynamic experience. Here comes my fascination from this type of communication, being a strong enemy of everything passive, unchallenging and insultingly obvious.