The business card is the ultimate marketing tool, the first impression of your company and a fast and personal way to promote your business.

  What a brochure got to do to stay competitive in the digital world? The answer is pretty much “nada”. Of course the web address printed on there is mandatory, but the paper itself remains a strong presenter of the company. Now that most of the information about the business is online, the brochure itself can just point to the web site and become lighter, simpler, not so much loaded with text and explanations, but with essentials and a “catch-eye” factor.

  The teaser campaign is a series of cryptic, challenging advertisements that anticipate a larger, full-blown campaign. The basics of all teasers are the same – they all rely on consistent observation to be spotted and innate curiosity to be effective. These two principles drastically harm the target groups, which makes the teaser campaigns well abandoned in the product and service presentation (except in the movie industry where they have become a mandatory tool for early catching the attention of the movie buffs). Teasers though require interactivity, a game play and even involvement which extend the static display of an ad to a live and dynamic experience. Here comes my fascination from this type of communication, being a strong enemy of everything passive, unchallenging and insultingly obvious.