The basics:
The act or an instance of following up, as to further an end, review new developments and increase effectiveness.
My experience:
- data analyses
- surveys
- research
- Google Analytics & Get Clicky
In the marketing field the “follow up" is defined as a step that follows the implementation of an advertising campaign or promotion or the introduction of a new product, in order to evaluate the results. I would say that this definition is good but not complete. In my understanding the “follow up” is the place in time where a certain campaign ends and where the next one starts. The key point here is “effectiveness”. The follow up is not only analyzing the data and drawing the bottom line, but also learning from mistakes and improving the work flow for the next marketing effort. And right here I find appropriate to share a beloved proverb of mine: “The smart people learn from their own mistakes, the wise people learn from the mistakes of the others”…
Creativity
Graphic design and visual art have always been part of who I am. From the first crayon sun on the wall to the latest web site, banner or camera shot – they all represent my zest for versatile, colorful, vibrant life
Professionalism
Marketer by education, profession and mindset I believe the good research and analyses lead to good planning and results. And then there is the full array of communication channels to present, inform and educate - from the dynamic search engine marketing and social media optimization to the simple but mandatory business card
Precision
The web will never stop amazing me - its richness, its limitlessness, its diversity. My jealousy for the developers being part of this magic has had a fair influence on my HTML, CSS, XML and even action script skills. But being much closer to the business world my contribution has always been limited to the web content management – its accuracy, its sufficiency, its visualization and its detailed representation
"To accomplish great things, we must not only act, but also dream; not only plan, but also believe"
Anatole France