Creativity

Graphic design and visual art have always been part of who I am. From the first crayon sun on the wall to the latest web site, banner or camera shot – they all represent my zest for versatile, colorful, vibrant life

Professionalism

Marketer by education, profession and mindset I believe the good research and analyses lead to good planning and results. And then there is the full array of communication channels to present, inform and educate - from the dynamic search engine marketing and social media optimization to the simple but mandatory business card

Precision

The web will never stop amazing me - its richness, its limitlessness, its diversity. My jealousy for the developers being part of this magic has had a fair influence on my HTML, CSS, XML and even action script skills. But being much closer to the business world my contribution has always been limited to the web content management – its accuracy, its sufficiency, its visualization and its detailed representation

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"To accomplish great things, we must not only act, but also dream; not only plan, but also believe"

Anatole France

Loyalty Program Vision









Details:
Item: Web Banners
For: Hermes Phone - VoIP telecommunications company
Tools: Macromedia Flash
Original files: swf
Original size: 260x60 & 170x60 pix
Campaign: Introducing the new bonus program

Comments:
To be honest - the banners for the loyalty program were my last concern. The main task was to invent an idea which would keep the chern on a reasonably low level (FYI the chern in the telecommunications is the highest, compared to every other service). The idea about a loyalty program came out somehow easy. The actual work - from creating the concept to its completion took me more than 3 months. Well I had to deal with research, designs, program codes, data bases, billing solutions and of course a full load of subcontractors in order to achieve the final result. These banners here above were not the original ones (the ones made by my designers). I made them after everything has been launched, when I had more time to fix everything I didn't quite like - the fine tuning as I like to call it. Furthermore I decided that some interactivity would be nice and fun (click to activate the controls). Here above you can see how the banners were positioned on the corporate site, as well as some basic idea about the loyalty program itself.