Details:
Item: Generic Brochures
For: Hampton Inn - Hilton Corporation
Tools: Adobe InDesign & Adobe Illustrator
Original files: eps & pdf
Original size: 9 x 16 in (8 panel)
Print: full color, 80# gloss
Comments:
Everyone knows that recreating somebody's work is much harder than to create your own one. Here you go the example. The generic brochure of Hampton Inn costs like $300 per 1000 prints if you order it from the designated print house. If you want some customization the cost goes up to $400 per 1000 copies + $300 for "the customization" + additional charges for any additional design work. Well in order to reach my flexibility comfort and customize my brochures according to my business needs, as well as to "cut the middle man" and save some costs (not to mention breaking of the monopoly of the print house) I recreated these. It took me like 3 days of research, about the same amount of time fighting obstacles of a corporate kind and half a day of design. I would say it did worth the trouble - my freedom of choice above all, I guess :)
Creativity
Graphic design and visual art have always been part of who I am. From the first crayon sun on the wall to the latest web site, banner or camera shot – they all represent my zest for versatile, colorful, vibrant life
Professionalism
Marketer by education, profession and mindset I believe the good research and analyses lead to good planning and results. And then there is the full array of communication channels to present, inform and educate - from the dynamic search engine marketing and social media optimization to the simple but mandatory business card
Precision
The web will never stop amazing me - its richness, its limitlessness, its diversity. My jealousy for the developers being part of this magic has had a fair influence on my HTML, CSS, XML and even action script skills. But being much closer to the business world my contribution has always been limited to the web content management – its accuracy, its sufficiency, its visualization and its detailed representation
"To accomplish great things, we must not only act, but also dream; not only plan, but also believe"
Anatole France