The basics:
NB!!! The CAN-SPAM Act of 2003 (Controlling the Assault of Non-Solicited Pornography and Marketing Act) establishes requirements for those who send commercial email and spells out penalties for spammers and companies whose products are advertised in spam.
My experience:
- Constant Contact
- Company own developed mass mailing tool
Well tell me if there is a single company out there, not using the e-mail marketing as one of the main marketing weapons in its armory. I hate the e-mail marketing since there is nothing quite exciting or creative about it. And the other reason that I hate it for is its never decreasing effectiveness. As a marketing specialist I would say there is no question whether to use it or not… but my advise is – make it as creative, as interactive and as fun as possible. Otherwise you are just another drop in the sea.
Creativity
Graphic design and visual art have always been part of who I am. From the first crayon sun on the wall to the latest web site, banner or camera shot – they all represent my zest for versatile, colorful, vibrant life
Professionalism
Marketer by education, profession and mindset I believe the good research and analyses lead to good planning and results. And then there is the full array of communication channels to present, inform and educate - from the dynamic search engine marketing and social media optimization to the simple but mandatory business card
Precision
The web will never stop amazing me - its richness, its limitlessness, its diversity. My jealousy for the developers being part of this magic has had a fair influence on my HTML, CSS, XML and even action script skills. But being much closer to the business world my contribution has always been limited to the web content management – its accuracy, its sufficiency, its visualization and its detailed representation
"To accomplish great things, we must not only act, but also dream; not only plan, but also believe"
Anatole France